Tips to Improve the User Interface of Your Website

1. Attract with a surprise gift instead of focusing on urging users to visit the website to make a purchase.

Like an act of goodwill, attracting attention in a more natural way. This could be a discount code, a 100,000 VND voucher, or a 30-day free trial of an app on the website. This is like a small investment upfront to earn the trust of users and increase the likelihood of them returning to the website.

Attract with a surprise gift instead of focusing on urging users to visit the website to make a purchase

2. Group similar functions together instead of fragmenting the user interface.

Fragmenting similar functions on the same interface will confuse users and distract them. Instead, try grouping these similar functions together into one main function.

Group similar functions together instead of fragmenting the user interface

3. Replace PR posts about the company with positive customer feedback.

Official feedback has a much higher persuasive effect, and it can increase the conversion rate much more than posting PR articles about the company. Therefore, the user interface should display some positive feedback from the public about your company or showcase projects that your company has been working on for customers.

Replace PR posts about the company with positive customer feedback

4. Repeat the Call to Action (CTA) instead of showing it just once.

Surely, you don’t want to display the CTA 10 times on the same page, as it would be annoying to users. However, long pages are becoming the norm and are more often chosen by businesses and users. The idea of repeating text will make it less boring. Think about it: when people reach the end of a page, they stop and think about what to do next – it would be a good idea to place a CTA at the top of the page and repeat it at the bottom, making it more prominent. Users will have more motivation to follow your CTA.

Repeat the Call to Action (CTA) instead of showing it just once

5. Offer a recommendation to the user instead of showing a list of options.

After users access the website and browse through some products, a product recommendation will be more effective in urging them to make a purchase. After looking at a list of products, users may be unsure about which one to choose, and that’s when you should provide a suggestion to help them.

Offer a recommendation to the user instead of showing a list of options.

6. Target the audience for the post instead of directing content to everyone.

What is the target audience of your website? Are the posts displayed for everyone or just for your target audience? If you haven’t defined your target audience, try changing the content to focus on a specific group. This will help position the brand and target the right public – those who are genuinely interested in your products and services.

The downside to this is that potential customers may be overlooked.

Target the audience for the post instead of directing content to everyone

7. Use the recovery feature instead of a confirmation message.

Imagine that you only need to click a button or a link to complete an action, which is quicker than having to click a confirmation button after the action is completed.

The recovery feature respects the user’s initial decision by allowing actions to happen smoothly. On the other hand, the confirmation reminder allows users to reconsider their action before completion. Considering user trust, the recovery feature builds more confidence.

Use the recovery feature instead of a confirmation message

8. Create noticeable contrast instead of making everything look the same.

Making the CTA more prominent than the surrounding content will help the user interface be easier to follow. You can easily increase the contrast of the CTA button in several ways:

– Use different color tones
– Create depth with shadows
– Choose contrasting colors (e.g., yellow and purple) to further enhance the contrast.

In short, consider creating high contrast between the CTA buttons and the rest of the content.

Create noticeable contrast instead of making everything look the same

9. Focus on the Call to Action instead of adding too many links in the post.

It’s easy to create a page with lots of links on the left and right side as requested by the client. However, if you’re building a post with a Call to Action in mind, you should reconsider. Remember, any link that appears in the user interface will only make users leave your website faster, regardless of how good the content of your post is. Therefore, limiting the number of links will increase the chances of users following your Call to Action.

Focus on the Call to Action instead of adding too many links in the post

10. Simplify the form fields.

Users increasingly want to do less but achieve more. If the registration form for a user account has too many required fields, the risk of users abandoning registration is very high. Especially with the growing trend of using mobile devices to access the Internet, what will users do when they have to fill out too much personal information on a registration form?

Of course, this does not apply to websites that require high security, such as for online payment, but consider minimizing the amount of personal information you request.

Simplify the form fields