UX – User Experience Insights
Websites and web applications have become more complex with the development of technology and new methodologies. One-way communication environments have evolved into rich, highly interactive experiences.
However, despite all the changes in the development process, the success of a website still revolves around one thing: how users perceive it. “Does this website provide value to me? Is it easy to use? Do I feel comfortable using it?” These are the questions that arise in the minds of customers when they interact with our product, and these are the determining factors in whether a person will become a regular user of the site. User experience design seeks to make users answer “Yes” to all of these questions. This guide is intended to familiarize you with professional UX (User Experience) design principles in the context of web-based systems such as websites and web applications.